The Fragrance Counter
Over 100 fragrance brands and the latest scents
Last updated on 7th September 2026
About The Fragrance Counter
Perfume is the whole business here: fragrances for men and women bought online by shoppers who already know which house or scent they want, or who are shopping for a gift and need it sourced quickly from a single retailer rather than several.
The catalogue runs across the familiar names in eau de parfum and eau de toilette, along with gift sets that pair a bottle with body lotion or deodorant for the same fragrance line. Bottle sizes span the usual range, from 30ml testers and travel sizes up to the larger 100ml and 150ml formats that regular wearers tend to buy. Men's and women's ranges sit alongside each other on the site, with unisex options included where the fragrance houses themselves market them that way.
The business operates as an online-only counter, without a physical shop, which keeps its focus on stock breadth and straightforward web ordering rather than in-store consultation or sampling.
What The Fragrance Counter sells
- Perfume
- Fragrances
- Aftershave
Highlights from The Fragrance Counter
Valentino Born In Roma
A modern fragrance line from the Italian fashion house, built around the Born in Roma name across Donna and Uomo editions.
Paco Rabanne Olympea 80ml Gift Set
An Eau de Parfum built around green mandarin, ginger lily and jasmine over a salty vanilla and cashmere wood base, packaged with matching body lotion and a travel spray.
Jean Paul Gaultier Divine 50ml EDP Gift Set
A marine floral gift set built around Gaultier's iconic corset flacon, pairing a 50ml eau de parfum with body lotion and a travel mini.
The Fragrance Counter delivery, returns and shipping
- Delivery
- Free over £100, Royal Mail tracked options otherwise
- Returns
- Cancel your unused order within 30 days for refund, or return if damaged or faulty
- Ships to
- UK Only
- Based in
- United Kingdom
Alternatives to The Fragrance Counter - Beauty & Skincare market
- The Fragrance Shop Has physical stores across the UK to sample scents in person, unlike an online-only checkout.
- Fragrance Direct A similarly broad online-only catalogue with its own regular discounting on the same designer names.
- Perfume Direct Leans harder into discount pricing on designer lines, with a chat-based fragrance finder for gift buyers unsure what to choose.
- The Perfume Shop Backed by a large retail chain with high-street branches, useful when a shopper wants to smell a scent before buying rather than order sight unseen.
- Notino Pulls in beauty and skincare alongside fragrance from one European retailer, handy for combining a scent order with other cosmetics.
- Perfume Plus Direct Another discount-led online counter covering the same mainstream and celebrity fragrance names at lower price points.