Goldsmiths
Rolex official retailer and luxury jewellery specialist
Last updated on 7th September 2026
About Goldsmiths
Goldsmiths sells watches and fine jewellery, spanning engagement rings, wedding bands, bangles, cufflinks and everyday gold pieces, aimed at buyers ranging from first-time engagement shoppers to established watch collectors. It operates as an official Rolex retailer alongside a broad stable of luxury and designer names.
The watch range covers Rolex, Omega, Cartier, TAG Heuer, Breitling, Tudor, Longines, IWC Schaffhausen, Hublot, Grand Seiko and Panerai, plus more accessible names such as Tissot, Seiko, Citizen, Garmin and Casio, with pieces such as the Rolex Oyster Perpetual, Tudor Black Bay Chrono and Omega Seamaster Planet Ocean 600M appearing across mens and ladies collections. Jewellery runs to diamond and lab-grown diamond rings, eternity and bridal sets, necklaces, earrings and bracelets in platinum, white, rose and yellow gold, with in-house Goldsmiths Signature Diamond pieces sitting alongside designer lines from FOPE, Messika, Pomellato, Marco Bicego and Mappin & Webb.
Alongside new stock, Goldsmiths runs a pre-owned and ex-display watch programme, including a Rolex Certified Pre-Owned scheme, and buys watches back directly from customers through its own valuation service. Sales run through its website and a network of over 100 showrooms across the UK, with interest-free credit offered on selected purchases.
What Goldsmiths sells
- Watches
- Automatic watches
- Diamond engagement rings
- Wedding rings
- Ladies Bangles
- Cufflinks
- Necklaces
- Earrings
Highlights from Goldsmiths
Rolex
Swiss luxury watches sold through Goldsmiths as an official Rolex retailer, spanning collections such as Submariner, Datejust and GMT-Master II.
Rolex Certified Pre-Owned
Pre-owned Rolex watches authenticated and warranted through Rolex's own certification programme.
Goldsmiths Signature Diamond
Goldsmiths' own graded diamond, set into engagement rings, pendants and stud earrings sold across the diamonds and engagement ranges.
Goldsmiths delivery and shipping
- Delivery
- Express delivery free for orders over £200; £4.95 charge under £200; order by 9pm for next day, 7 days a week
- Ships to
- Northern Ireland; some Scottish islands, Guernsey, Isle of Man, Jersey and Republic of Ireland not available for express
- Based in
- United Kingdom
Questions about Goldsmiths
Is the Rolex range genuine and official at Goldsmiths?
Goldsmiths is stated as an official Rolex retailer, stocking current Rolex collections as well as a Rolex Certified Pre-Owned programme. Shoppers can browse by collection such as Submariner, Datejust and GMT-Master II.
What is Rolex Certified Pre-Owned at Goldsmiths?
This is a programme through which Goldsmiths sells pre-owned Rolex watches that have gone through official Rolex certification. The range spans collections such as Air-King, Datejust, Submariner and Sky-Dweller.
What metals are available for Goldsmiths engagement and wedding rings?
Engagement and wedding rings are offered in platinum, white gold, rose gold, yellow gold and palladium. Styles include solitaire, three stone, halo and cluster designs, as well as bridal sets.
Are lab-grown diamonds available to design as jewellery at Goldsmiths?
Yes, Goldsmiths offers a service to create your own lab-grown diamond jewellery, including rings, as part of its diamond collections. GIA certified diamonds are also available for those wanting certification.
Can I sell a watch that no longer works to Goldsmiths?
Yes, Goldsmiths will still provide an initial offer for a non-working watch, though this is subject to a final physical inspection by one of their expert buyers at head office. The final offer may differ from the initial quote once the watch is inspected.
How can I track my Goldsmiths order?
Once your order has been collected from the distribution centre, the courier will email you a tracking number, which you can use via the link in the email or the courier's app. If you provide a mobile number at checkout, you will also receive SMS updates as your order makes its way to you.
Will Goldsmiths leave my delivery with a neighbour?
No, Goldsmiths will not leave your parcel with a neighbour or near your door. Orders are delivered only to the address given, to keep them safe.
Does Goldsmiths deliver on Sundays and bank holidays?
Goldsmiths delivers seven days a week including Sundays, but not on bank holidays, when normal courier services resume the next working day. Extra time should be allowed for orders placed around bank holidays.
What is a Goldsmiths Special Order and how long does it take?
A Special Order is one with an extended lead time, for example if a specific ring size needs to be sourced or a piece is awaiting launch. The lead time, meaning the time between order and estimated dispatch, is shown on the product page and in the shopping bag.
How do I sell my watch to Goldsmiths and how long does payment take?
You get an initial offer online or in a showroom, and if you accept, you send or bring in the watch along with two forms of ID for final assessment. Once the Pre-Owned department has received the watch, the aim is to make payment within 5 working days of final offer acceptance.
Alternatives to Goldsmiths - Jewellery & Watches market
- Watches of Switzerland Sister showrooms carrying ultra-high-end names like Patek Philippe and Vacheron Constantin that sit above Goldsmiths' range, at a similar premium.
- Beaverbrooks Family-owned rival with its own Rolex-authorised doors under the Whittles and Loupe names, valued for a more personal service ethos over a big national chain.
- Mappin & Webb Older, Royal Warrant-holding heritage name with a similar Rolex and Cartier stable, appealing to buyers who want more tradition and fewer showrooms.
- Berry's Jewellers Independent, family-run since 1897 with boutiques for Omega, Jaeger-LeCoultre and Vacheron Constantin, for shoppers preferring a smaller specialist over a national chain.
- Watchfinder Specialist in pre-owned Rolex, Omega and Breitling, letting buyers get the same luxury names for less by skipping new pricing.
- Ernest Jones Mainstream high-street jeweller for engagement and wedding rings at lower prices, without the Rolex boutique experience or top Swiss watch brands.