Lauren Moshi

Graphic-print tops and knitwear for women who want their clothing to double as a statement piece, with skulls, butterflies, hamsas and rock-and-roll motifs worked into everyday wardrobe staples. The designs lean towards festival and off-duty dressing rather than tailoring.

Hoodies, long sleeves, tanks and short sleeves make up the core of the offer, alongside sweaters and knits such as the Stud Rocker Teddy styles. Dresses, cardigans and caps fill out the edges of the offer, and several pieces come as matching sets, tops and bottoms designed to be worn together. Named collections structure the catalogue: Lauren Moshi Fitness for performance-leaning basics, Peace Love Moshi and Crystal Elements for the more embellished, stone-set pieces, Stargazer, and Lips Like Sugar for the brand's recurring lip motif. A dedicated Breast Cancer Awareness collection also sits within the range.

Decoration is the constant thread, rhinestones, foil prints, patches and hand-finished detailing applied to jersey basics, which positions the brand above plain streetwear pricing without moving into designer territory. Sold direct through its own online store, shipping from the US with pricing shown in a choice of regional currencies including GBP for UK shoppers.