Toothfairy
A sonic electric toothbrush with a built-in dentist review service
Last updated on 24th September 2026
About Toothfairy
Toothfairy makes a sonic electric toothbrush built around a detachable in-mouth camera, aimed at people who want more than brushing feedback between dental appointments. It sits at the upper end of the electric toothbrush market, marketed to adults keen on preventative dental care rather than reactive treatment.
The core product is the Wand, a rechargeable toothbrush with a 1500mAh lithium-ion battery, USB-C charging and up to 45,000 sonic movements per minute across five brushing modes: Clean, Gentle, Power, White and Polish. Its distinguishing feature is the Wand Eye, a detachable camera that clips onto the handle when a scan is needed, then comes off for everyday brushing. Scans are submitted through the Toothfairy app for review by dentists on the platform. Alongside the Wand itself, the range runs to replacement brush heads (supplied on a three-month cycle through membership), a hygienic travel case and a wall magnet for storage.
Toothfairy was founded and is run by dentists, and that clinical background shapes how it sells: the Wand is positioned less as a standalone gadget and more as an entry point into an ongoing dental-monitoring service, with the toothbrush itself also working as a conventional sonic brush for anyone who skips the scanning and membership side entirely.
What Toothfairy sells
- Electric toothbrushes
- Toothbrush heads
- Travel cases
Highlights from Toothfairy
Toothfairy returns and warranty
- Returns
- 14 days from receiving your order, unopened and unused
- Warranty
- 365-day warranty
- Based in
- United Kingdom
Questions about Toothfairy
How does the Toothfairy Wand camera work with the app?
The Wand's detachable camera is attached only when completing a scan, connected to the Toothfairy app, and used to capture images inside the mouth for review. Once submitted, a licensed dentist reviews the scan through the app to flag areas that may need attention.
What is the battery life of the Toothfairy Wand?
The Wand runs on a 1500mAh rechargeable lithium-ion battery giving around 45 days of use depending on brushing habits and mode, and it recharges via USB-C. This means most users will not need to carry a charger on shorter trips.
How often do I need to replace the Toothfairy brush head?
Toothfairy recommends replacing the brush head roughly every three months, or sooner if bristles look worn. Members on the Toothfairy plan receive a fresh replacement head automatically every three months and can send the old one back for recycling.
Does the Toothfairy Wand have different brushing modes?
Yes, the Wand offers five brushing modes: Clean for everyday use, Gentle for a softer clean, Power for a more intensive brush, White to support stain removal, and Polish for a smooth finish. It delivers up to 45,000 sonic movements per minute.
Is the Toothfairy Wand suitable for people with braces?
The Wand can be used to brush around many types of orthodontic appliances, including fixed braces, though braces can trap extra plaque and food. Anyone undergoing orthodontic treatment should follow the specific cleaning advice given by their treating clinician.
How long do I have to return a Toothfairy order?
Toothfairy allows change-of-mind returns within 14 days of receiving an order, provided the product is unopened, unused and in its original packaging with any hygiene seal intact. Once a hygiene seal on an oral-care item has been broken, the change-of-mind right no longer applies, though faulty or incorrect items are handled separately under statutory rights.
Can I return a used Toothfairy electric toothbrush?
No, because Toothfairy toothbrushes and brush heads are hygiene-sensitive products, they cannot be returned for a change of mind once used or once the hygiene seal is broken. This restriction does not affect statutory rights for faulty, damaged or incorrect items.
What does the Toothfairy 365-day warranty cover?
Toothfairy advertises a 365-day warranty on its products, though the site does not set out the specific terms beyond this headline figure. Shoppers with a faulty or defective item are told to contact the Customer Care Team, who will offer a repair, replacement or refund in line with UK consumer law.
Can I cancel a Toothfairy subscription or pre-order?
A Toothfairy subscription can be cancelled at any time to stop future renewals, though cancellation normally takes effect from the next renewal date and any order already processed will still be dispatched and charged. Pre-orders can be cancelled before dispatch, with any payment already taken refunded to the original payment method.
What happens if my Toothfairy order arrives faulty or wrong?
If a Toothfairy product is faulty, damaged, not as described or the wrong item was sent, customers are asked to contact the Customer Care Team as soon as possible. Toothfairy will review the issue and offer a repair, replacement or refund in accordance with UK consumer law.
Alternatives to Toothfairy - Health & Wellbeing market
- Philips Sonicare DiamondClean models pair with an app for brushing coaching and pressure feedback, without the human dentist review layer.
- Oral-B iO Oscillating rather than sonic action, with app-based 3D tracking and AI coaching but no camera or dentist scan feature.
- SURI A UK-made sonic brush built around sustainable, repairable design and a UV travel case rather than dental monitoring.
- Bruush A simpler subscription-based sonic toothbrush at a lower price point, without the in-mouth camera or dentist review service.